I recently completed General Assembly’s two-month visual design program, an intensive intended to provide participants with an understanding of design basics, graphics software and designing for the web. In this completed project for fictional juice company, Liquid Lab, I created a visual identity and branding system, website layout, packing design and responsive mobile landing page (available upon request) based on our ideal candidate. I wanted to evoke whimsy with this design, making it unique, playful and practical at the same time. For more information about my process, please click through the slideshow below.

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